The casino used an interactive vending machine to market at select Cleveland Cavalier's home games. Fans would tweet an answer to the question: 'What would you do if you won a Horseshoe Jackpot?'. This machine helped market to its' physical audience but also to everyone on social media who followed the person tweeting.

Client:

Horseshoe Casino - Director of Marketing

Task:

Asked to create designs for an interactive vending machine; which consisted of the machine, the slot topper, boxes inside the machine, a banner, and the interactive screens people saw after sending a tweet.

Person on their phone using twitter to tweet for a prize in front the interactive vending machine design
 
Mockup of initial concept for the interactive vending machine design, topper, and banner

Initial Vending Machine Draft

 
Photo of Winners of Cavs court side tickets next to the vending machine

Grand Prize winners of Cavs court side tickets

 
Photo of prize boxes being shown with the voucher for the Grand Prize Winner

Icons on boxes used to resemble slot machine icons

 
Sketches of what would resemble a slot machine
Stickers used to resemble slot machine symbols