Kaleidoscope is an internal app for all 60,000+ employees of Sherwin-Williams to communicate with each other. It also targets employees with relevant information based on function, role, location, or any other custom attribute. The app was being implemented by the Internal Communications team and I was asked to create a logo, promotional material and posts for it.

Client:

Sherwin-Williams HQ

Task:

Created a logo, created marketing material to promote the app and created posts to use on the social media platform.

Kaleidoscope Logo Design

Final Logo Design


Poster design, marketing material promoting the Kaleidoscope app

Poster created to promote the app


Kaleidoscope Tradeshow Banners Created

Tradeshow banners created


Sherwin-Williams 'We Covered That' posts created for social media

Posts created for the app


Kaleidoscope posts created and shown on phone

Posts created being shown on the app


Initial logo drafts of an internal logo created for Sherwin-Williams Kaleidoscope app

Original concepts of the logo